About Us
Knowledgable, experienced, intelligent, passionate
Roger Thedford has been consistently ranked as one of the top team leaders in real estate in the Greater Dallas area for over two decades and is ranked in the top 1% nationally.
Our team has achieved phenomenal success over the past 20 years by providing a level of professionalism that many agents talk about, but only a few can deliver!
We are dedicated to growing our business through referrals from satisfied clients, not just for one transaction, but for all of their real estate needs.
Real estate is usually the largest single investment for any family and you can trust that we will provide you with honest, knowledgeable information in both buying and selling a home. We use a consultative sales approach with all of our clients and virtually all of them find it refreshingly different from the standard “high-pressure” sales people in most real estate firms. In fact, we like to say we never “sell” a home – we help people make solid, informed financial decisions about their real estate investments.
Many people wonder what separates the top agent from the rest of the field. We believe there are four key areas that differentiate us from the rest: Knowledge, Experience, Intelligence, and Passion
Knowledge
Experience
The average consumer believes that real estate agents need only a solid background in sales and marketing to be successful. Although those two skills are indeed critical, there are many often overlooked skills that distinguish the top agent from the crowd. Among those we provide a wealth of experience in are knowledge of easements and right-of-ways that can affect what you can do with your property and potential resale value, detailed knowledge of home construction from start to finish, system implementation to ensure the back-end details of every transaction are completed and on time to close smoothly, 1031 Exchange investments, experience with the internet and how to promote listings and attract buyers, photography (to enhance and promote the features of listed properties), contractual law (one of the most overlooked!), and, most importantly, formal training in negotiations, which can literally make or save you thousands of dollars, whether buying or selling. And, of course, we bring over 40 years of combined of sales, marketing, and management experience!
Intelligence
All of the knowledge and experience in the world does little good if you lack the intelligence to know when and how to apply it. Where other agents are stumped when they are unable to sell a property, we provide creative solutions to attract buyers and overcome their objections that may prohibit them from making an offer. In fact, since 2002, we have sold over 97% of all properties we have listed! When confronted with multiple offers for both buyers and sellers, we know what to say and when to say it to represent our clients to stay actively engaged in negotiations and to close the transaction. We provide creative marketing solutions as evidenced by winning the RE/MAX State of Texas Advertising Award in 2005 for “Best Print Ad” out of all RE/MAX agents in Texas!
Passion
It’s not unusual in this industry to meet some of the most experienced and respected agents, only to be disappointed by their lack of enthusiasm for their profession. Years of doing the same thing over and over have eroded their spirit and passion. By building a team of highly trained and dedicated agents, we provide the support to one another that ensures we all have time to spend away from the business with our families and friends to renew and refresh our energies and passion with all of our clients. In short, we love what we do and it shows!
